| |
| Customer Relationship Management |
|
| |
| CRM is concerned with the creation, development and enhancement of individualised customer relationships with carefully targeted customers and customer groups resulting in maximizing their total customer life-time value. |
| Clareta involves the following CRM Process: |
- We are customer focused
- We are prepared to adapt so that we can take customer needs into account and deliver them the desired output.
- We undertake extensive market research to assess customer needs and satisfaction
|
| Benefits of CRM include: |
- Reduced costs, because the right things are being done (ie., effective and efficient operation)
- Increased customer satisfaction, because they are getting exactly what they want (ie. meeting and exceeding expectations)
- Ensuring that the focus of the organisation is external
- Growth in numbers of customers
- Maximisation of opportunities (eg. increased services, referrals, etc.)
- Increased access to a source of market and competitor information
- Highlighting poor operational processes
|
| |
|
|
|
|
Hospital management software
